Content

Freelance

Marketeer

Contact.insendebacker@gmail.com

Strong brands deserve strong stories.
Hi, I’m Insen 👋

As a content marketer, I blend strategy with creative content creation. I partner with businesses that are ready to level up — whether that’s through impactful blog articles, high-converting social media, or a cohesive, overarching strategy.

No more scattered posts, but a consistent narrative — from planning to creation.

Curious what I can do for your brand? Have a look below 👀

Mijn werk:

Project: Launching a New Fitness Studio in the Heart of Mechelen

Approach:
Together, we defined the full branding of the studio from the ground up. I then developed the website, set up their entire social media presence, and managed their advertising campaigns.

Result:
A successful business with a loyal customer base — now ready to expand.

What the client says:
"From day one, Insen delivered spot-on visuals and original ideas that perfectly match our concept. She truly understands what The Club needs and consistently brings fresh, relevant content."

The project: Social Media content marketing

Approach:
We refreshed the existing content strategy by adding a modern touch and infusing it with more personality. Through a combination of client cases, employer branding, and lighthearted content, we increased both brand visibility and audience connection online.

Result:
A doubled engagement rate on social media.

What the client says:
"I love that we are posting so much more! We see an obvious increase in customer engagement. Excited to see where this collaboration will bring us."

Projects: Branding, Event & Lifestyle Photography

Approach:
I believe photography should tell a story — one that captures movement, emotion, and imperfection. That’s why I’m drawn to the timeless, nostalgic feel of film-inspired photography. My goal is to translate your essence into images that feel alive and authentic.

What the client says:
"Insen created such a relaxed and natural atmosphere during the shoot — we instantly felt at ease. As a result, we look and feel like our true selves in the photos. Every moment was captured perfectly, just the way we want to remember it."

Video

Approach:
My passion for video started with YouTube and my own channel. That creative foundation naturally grew into producing both short- and long-form content for a variety of clients. You can find a few examples here.

What the client says:
"Your content is always high-quality — from the editing to the way you make people feel at ease in front of the camera, everything feels polished and professional. Top-notch work!"

About me

Hi, I'm Insen.

With over 5 years of experience in social media marketing, content marketing, and influencer marketing, I help brands turn their unique story into compelling content that connects.

Throughout the years, I’ve worked with a wide range of clients across various industries. No matter the niche, budget, or product — I bring your message to life in a way that feels authentic and impactful.

Beyond marketing, I have a love for styling, creative DIY projects, and pottery — and I never say no to a good cup of coffee ☕️.

Curious to see my work?
Take around 🔥